RTBlog
by Tyler Loechner, Staff Writer
The "always-on" consumer must be matched by the "always-on" marketer, but that second part is often overlooked. Is an always-on marketer one that is ready to send tweets during the … Read the whole story
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by Tyler Loechner
Shopzilla on Wednesday announced it has acquired Connexity, a demand-side platform (DSP). Shopzilla says it will link Connexity's programmatic media-buying platform to its Aisle … Read the whole story
by Laurie Sullivan
Think back to when working with one company meant doing it all. Not anymore. These days, mastering success means real-time audience measurement and partnering … Read the whole story
by Laurie Sullivan
Media trading company MediaCrossing will announce a partnership to combine Lotame's data into its programmatic media-buying platform. The partnership combines MediaCrossing's quantitative analytics and … Read the whole story
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by Tyler Loechner
Digital marketing technology company Webtrends on Tuesday announced the appointment of Joe Davis as CEO, effective immediately. Davis was CEO of CoreMetrics before the … Read the whole story
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by Amy Corr
PUMA tapped DigitasLBi as its lead digital agency, to handle creative, analytics, social and community management and real-time marketing. Read the whole story
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by Tyler Loechner
Jelli, a "programmatic" ad platform for radio, last week announced the appointment of Teresa Schoppmann as VP of advertisement sales. She will be based … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The age-old vending machine is getting more than a facelift and joining the world of mobile commerce. In a keynote presentation at the recent … Read the whole story