RTBlog
The "always-on" consumer must be matched by the "always-on" marketer, but that second part is often overlooked. Is an always-on marketer one that is ready to send tweets during the … Read the whole story
Shopzilla on Wednesday announced it has acquired Connexity, a demand-side platform (DSP). Shopzilla says it will link Connexity's programmatic media-buying platform to its Aisle … Read the whole story
Think back to when working with one company meant doing it all. Not anymore. These days, mastering success means real-time audience measurement and partnering … Read the whole story
Media trading company MediaCrossing will announce a partnership to combine Lotame's data into its programmatic media-buying platform. The partnership combines MediaCrossing's quantitative analytics and … Read the whole story
Digital marketing technology company Webtrends on Tuesday announced the appointment of Joe Davis as CEO, effective immediately. Davis was CEO of CoreMetrics before the … Read the whole story
PUMA tapped DigitasLBi as its lead digital agency, to handle creative, analytics, social and community management and real-time marketing. Read the whole story
Jelli, a "programmatic" ad platform for radio, last week announced the appointment of Teresa Schoppmann as VP of advertisement sales. She will be based … Read the whole story
COMMENTARYThe age-old vending machine is getting more than a facelift and joining the world of mobile commerce. In a keynote presentation at the recent … Read the whole story
