RTBlog
by Tyler Loechner, Staff Writer
It even has its own panel here at OMMA RTB in New York. When event emcee MediaPost's Steve Smith introduced the panel, he said his first reaction to the term … Read the whole story
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by Tyler Loechner
Rocket Fuel's Q4 2013 earnings were released on Thursday, and the company saw its revenue grow 126% -- up to $240.6 million -- over … Read the whole story
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by Tyler Loechner
Criteo on Thursday announced it has acquired Tedemis, a Paris-based personalized email marketing platform that relies on a user opt-in model. The company acquired … Read the whole story
by Laurie Sullivan
Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads. … Read the whole story
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by Tyler Loechner
Rocket Fuel on Thursday announced the general launch of its Mobile Advertising Suite. The new toolset has been used by over 200 advertisers in … Read the whole story
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by Tyler Loechner
Mobile ad exchange Nexage this week announced the closed beta launch of Nexage Protect, a product for mobile publishers meant to help them better … Read the whole story
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by Tyler Loechner
Considering where real-time bidding (RTB) came from -- bottom-dwelling remnant inventory -- do big-name publishers currently investing in programmatic need to justify themselves? Maybe … Read the whole story
by Laurie Sullivan
Google announced Friday the acquisition of Spider.io, a company that spent the past three years building systems and technology to fight online fraud -- … Read the whole story
COMMENTARY
by Adam Rossow
In an era dominated by informed automation, how do you buck the trend and return to real consumer intimacy? Take a look at your … Read the whole story
COMMENTARY
by Will Doherty
Everyone in digital wants a nice piece of Super Bowl budget, but there's little to offer except for impressions. For digital to get a … Read the whole story