RTBlog
by Tyler Loechner, Staff Writer
Turn, a demand-side platform (DSP), put its team of data scientists to work in an attempt to find which verticals in the programmatic marketplace were most competitive. Rather than looking … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A recent Microsoft Windows Phone 8.1 software development kit (SDK) leak reveals many changes to the next version -- and one in particular that … Read the whole story
by Tyler Loechner
Cox Media, the ad sales division of one of the largest operators of broadcast and cable TV outlets in the U.S., Cox Communications, has … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
VentureBeat wrote a story, written by Roi Chobadi, co-found and chief product officer of LiquidM, titled: "Mobile ad tech's dirty secret: real-time bidding isn't … Read the whole story
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by Tyler Loechner
The amount of desktop and mobile pre-roll inventory available for programmatic buying more than doubled in Q4, with mobile's available inventory up 142% compared … Read the whole story
by Steve McClellan
The agency's new "operating system" is an execution of its "adaptive marketing" focus and puts a spotlight on paid media, which the shop says … Read the whole story
by Gavin O'Malley
Appealing to mobile developers, Apple has acquired app testing and advertising software startup Burstly, best known for TestFlight -- a developer of a real-time … Read the whole story
by Tanya Gazdik
Olympics marketing is worth the investment of both time and money, Visa Chief Marketing Officer Kevin Burke tells "Marketing Daily." The Olympic Games provide … Read the whole story