Leave it to a company named Oracle to prove RTBlog's predictive powers wrong. If, as reported by Business Insider, the deal was in the $400 million price range, it means … Read the whole story
Google on Monday announced it has struck a deal with the Local Media Consortium, which consists of over 800 daily newspapers and 200 local … Read the whole story
Advertisers, publishers and agencies need to reevaluate their ad-serving needs in the context of the big-data era. They will need to seriously consider ripping … Read the whole story
One of the biggest players in the so-called "marketing cloud" is changing its atmospheric conditions. Oracle announced a deal to acquire data management platform … Read the whole story
Executing audience extension involves two key tool sets: gathering audience data using DMP (data management platform) tools; and campaign execution using DSP (demand side … Read the whole story
Mobile ad platform Opera Mediaworks on Monday announced the launch of the Opera Mediaworks Ad Exchange (OMAX) for the automated buying and selling of … Read the whole story
Adweek has posted a Q&A with Chip Schenck, VP of programmatic sales and strategy at Meredith. Adweek asked Schenck what it is a programmatic … Read the whole story
Adform, a Denmark-based programmatic ad platform, on Monday announced its expansion into the U.S. The company will this week open sales and support offices … Read the whole story
Consumers have begun to expect a personalized Web experience in real-time on desktop, tablets and smartphones. BloomReach Tuesday will begin rolling out a smart … Read the whole story
Accenture, along with telecom technology service provider KPN, has developed a proof of concept using Google Glass and Accenture Video Solution. The companies are … Read the whole story