RTBlog
by Tyler Loechner, Staff Writer
"Content is king," they say, and from it comes context. But what of people consuming multiple forms of content at once? Multitaskers are the new black, after all. Zample, a … Read the whole story
by Laurie Sullivan
Google has partnered with Yandex, Russia's largest search engine, in a deal that will allow the two companies to open and share inventory across … Read the whole story
COMMENTARY
by Skip Brand
Higinio "HO" Maycotte, CEO and founder of Umbel, a smart data company, is not the first to believe the future of media buying is … Read the whole story
by Mark Walsh
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the launch of a private exchange geared specifically to native mobile ads. The real-time … Read the whole story
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by Tyler Loechner
"Multi-channel audience and content monetization company, [Company 1], a leader in programmatic advertising across mobile, video and online display, today announced a partnership with … Read the whole story
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by Tyler Loechner
The Trade Desk, a demand-side platform (DSP), on Tuesday announced it has closed a $20 million Series B round of funding. The round was … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
When you crunch comScore numbers between December and January, the online video marketplace seemed to have lost momentum. That is confusing, given the high … Read the whole story
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by Tyler Loechner
Publicis Groupe's VivaKi on Tuesday announced it has joined the OpenVV consortium, which offers a viewability tool for in-stream ads. The OpenVV group was … Read the whole story
COMMENTARY
by Max Kalehoff
I once had a conversation with the head of engineering of a large, successful software company. I asked her how -- as her career … Read the whole story
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by Tyler Loechner
Criteo this week announced the appointment of Ann Wang as managing director, China, a newly created position. Criteo is looking to "start full-fledged business … Read the whole story