RTBlog
Maybe it's just me -- or maybe it's just my inbox -- but I was struck by sequential news announcements over the past 24 hours or so that 1) Time … Read the whole story
Programmatic video ad platform SpotXchange on Thursday announced the promotion of Claire Kemp-Harper to director of operations, Europe. The company has also tapped Katherine … Read the whole story
London-based Struq has launched what it claims to be a first: a cross-device retargeting platform geared for retailers. The company's CEO, Sam Barnett says … Read the whole story
Adaptive Media, a supply-side platform (SSP), on Thursday announced the appointment of Bryan Nguyen as chief technology officer. He joins the company from MyBuys.com, … Read the whole story
The agency is starting a new creative lab in Nashville called Y&R Moonshop. It will be run by Matt Colangelo and Dave Pittman, the … Read the whole story
"People who watch the Oscars want to be a part of the experience, and a Twitter party is a great way to do that," … Read the whole story
BoostCTR will rebrand to Boost Media Thursday, and announce two separate partnerships with bid management tools from DoubleClick, and Marin Software. Read the whole story
- COMMENTARY
Bob Arnold, digital media and strategy lead, North America, at Google, believes programmatic buying will one day revolutionize the industry because it will bring … Read the whole story
- COMMENTARY
The Drum has posted a Q&A with execs from VivaKi, IBM, Xaxis and others on the topic of how programmatic can be better understood … Read the whole story
- COMMENTARY
Before humans endeavored to sail around the world and find out otherwise, it was a widely accepted fact that the Earth was flat. At … Read the whole story
- COMMENTARY
By now you've probably heard the hype: Native is going programmatic. New companies that promise to bring all the efficiency of RTB to native … Read the whole story
