RTBlog
by Tyler Loechner, Staff Writer
This is only the fourth time in which the phrase "cross-device retargeting" has appeared in a MediaPost story. Think that's low? A week and a half ago, it had only … Read the whole story
by Tyler Loechner
AOL's Adap.tv had already announced that the piping was in place for programmatic TV buying, but as of September 2013 their offering was still … Read the whole story
by Laurie Sullivan
Advertising executives are convinced that automated systems will rule media buying. Programmatic automation company iSocket will introduce an automated way to buy premium, guaranteed … Read the whole story
by Laurie Sullivan
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertisers a different type of promotion. It relies on personalizing the incentive through … Read the whole story
by Tyler Loechner
Integral Ad Science on Monday announced the opening of offices in Germany and Singapore. The company's CEO, Scott Knoll, hinted in early January that … Read the whole story
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by Thom Forbes
Perhaps the biggest surprise winner at the Oscars last night was the often-overlooked marketing stratagem of product placement. Read the whole story