RTBlog
By now, you may be familiar with the November 2013 study that said 85% of advertisers and 72% of publishers are using programmatic. Those figures are high, and surely encouraging … Read the whole story
- COMMENTARY
Ben Winkler, chief digital officer/chief innovation officer at Omnicom's OMD Worldwide, sees a lot of potential for RTB at his agency. "It creates a … Read the whole story
Moasis is fine-tuning its mobile marketing platform to turn "local" into "hyper-local." The ad tech provider on Wednesday announced the addition of an "optimization" … Read the whole story
COMMENTARYIt's well known in mobile commerce circles that smartphone technology tracking is light years ahead of where it was just a few years ago. … Read the whole story
Ad technology company Pixalate on Wednesday announced the launch of a real-time fraud blocking technology. The ad tech company is looking to help marketers … Read the whole story
33Across, an ad technology company that gathers consumer data from online publishers, on Tuesday announced it now has one million publisher partners. This means … Read the whole story
The agency and the publisher's live streaming network say they are joining forces to bring audiences the "news that matters most from Austin." Read the whole story
Jeff Lyman will lead Vivint's initiatives to increase brand awareness, while streamlining its message and expanding its reach. Lyman spoke with "Marketing Daily" about … Read the whole story
