RTBlog
Pop quiz: When it comes to sharing videos, where does the U.S. rank? Answer: Nowhere near the top. Indonesia is the top-ranked country when it comes to sharing videos online, … Read the whole story
Perfect Audience, a self-serve software provider and Facebook Exchange (FBX) partner, has announced a new product that allows retailers to sync their Google Merchant … Read the whole story
DataXu, a demand-side platform (DSP), on Thursday announced it has added the ability for marketers to buy video ads via private exchanges. The video … Read the whole story
Omnicom Media Group's Resolution Media has partnered with Salesforce.com to offer social services through the ExactTarget Marketing Cloud. The service, dubbed Current@Resolution, supports data-driven … Read the whole story
Supply-side platform (SSP) Adaptive Media on Thursday announced the addition of two people to its executive team. The company has appointed Todd Miller as … Read the whole story
COMMENTARYSearch engine marketing automated bids and programmatic ad buying: think of the two as close cousins. I believe programmatic's roots were in search engine … Read the whole story
- COMMENTARY
Considering how advanced the technology is today in so many aspects of digital advertising, the industry has been slow in adopting suitable measurements of … Read the whole story
