RTBlog
by Tyler Loechner, Staff Writer
Pop quiz: When it comes to sharing videos, where does the U.S. rank? Answer: Nowhere near the top. Indonesia is the top-ranked country when it comes to sharing videos online, … Read the whole story
by Tyler Loechner
Perfect Audience, a self-serve software provider and Facebook Exchange (FBX) partner, has announced a new product that allows retailers to sync their Google Merchant … Read the whole story
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by Tyler Loechner
DataXu, a demand-side platform (DSP), on Thursday announced it has added the ability for marketers to buy video ads via private exchanges. The video … Read the whole story
by Laurie Sullivan
Omnicom Media Group's Resolution Media has partnered with Salesforce.com to offer social services through the ExactTarget Marketing Cloud. The service, dubbed Current@Resolution, supports data-driven … Read the whole story
by Tyler Loechner
Supply-side platform (SSP) Adaptive Media on Thursday announced the addition of two people to its executive team. The company has appointed Todd Miller as … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search engine marketing automated bids and programmatic ad buying: think of the two as close cousins. I believe programmatic's roots were in search engine … Read the whole story
COMMENTARY
by Andre Parreira
Considering how advanced the technology is today in so many aspects of digital advertising, the industry has been slow in adopting suitable measurements of … Read the whole story