RTBlog
Many of us think of Madison Avenue as single, collective industry of advertising agencies -- and their clients -- who represent the advertising business. But the truth is, there are … Read the whole story
While Madison Avenue's biggest agencies have embraced programmatic media buying as the next big thing, the jury is still out among the longer tail … Read the whole story
- COMMENTARY
Man, it's been a rough week for achieving my lifelong goal of knowing nothing about Bitcoin. But at least those who are following it … Read the whole story
Overseas, Russia touts the highest click-through rate for ads served via real-time bidding (RTB) with 0.44%. Romania (0.42%) and the Czech Republic (0.40%) have … Read the whole story
- COMMENTARY
AdExchanger has posted an article taking a look at the "dark horses" in the "cross-device targeting race." The article lists Facebook, Apple, Google and … Read the whole story
Internet-connected devices will change online advertising in ways that industry executives cannot yet imagine. At the OMMA SXSW conference in Austin Saturday topics ranged … Read the whole story
