RTBlog
by Joe Mandese
Many of us think of Madison Avenue as single, collective industry of advertising agencies -- and their clients -- who represent the advertising business. But the truth is, there are … Read the whole story
by Joe Mandese
While Madison Avenue's biggest agencies have embraced programmatic media buying as the next big thing, the jury is still out among the longer tail … Read the whole story
COMMENTARY
by Catharine P. Taylor
Man, it's been a rough week for achieving my lifelong goal of knowing nothing about Bitcoin. But at least those who are following it … Read the whole story
by Tyler Loechner
Overseas, Russia touts the highest click-through rate for ads served via real-time bidding (RTB) with 0.44%. Romania (0.42%) and the Czech Republic (0.40%) have … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
AdExchanger has posted an article taking a look at the "dark horses" in the "cross-device targeting race." The article lists Facebook, Apple, Google and … Read the whole story
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by Laurie Sullivan
Internet-connected devices will change online advertising in ways that industry executives cannot yet imagine. At the OMMA SXSW conference in Austin Saturday topics ranged … Read the whole story