RTBlog
Advertisers have been anxious for an easy way to link their TV and online video campaigns for years now, and the hullabaloo has led to several online video ad platforms … Read the whole story
- COMMENTARY
MAGNA GLOBAL recently shared forecasts indicating massive investments in both RTB and programmatic premium in the coming years. Estimates forecast that by 2017, RTB … Read the whole story
Interpublic Group on Monday announced a partnership with ADstruc, a technology platform that automates some of the out-of-home planning and buying process. IPG's out-of-home … Read the whole story
- COMMENTARY
Think about video ad buying: it's usually coordinated through a buyer with very specific criteria in mind. Think about programmatic ad buying: it can … Read the whole story
RadiumOne has announced the appointment of Anna Baird as its new chief financial officer. She is the company's first CFO. Read the whole story
- COMMENTARY
Beet.TV has posted a Q&A with Simulmedia's CEO and founder Dave Morgan. In it, Morgan says many people "underestimate" television advertising. He added, "We … Read the whole story
Adknowledge, the acquisitive performance ad network, just bought Giant Media -- a video platform that distributes content for brands. The video platform that distributes … Read the whole story
