RTBlog
by Tyler Loechner, Staff Writer
The European market has adopted programmatic technologies, and isn't far behind the U.S. in many aspects. But while saying "Europe is using new ad technology" is easy, and technically true, … Read the whole story
by Tyler Loechner
European advertisers spent 366% more on ads delivered via real-time bidding (RTB) in 2013 than in 2012. In Q4, advertisers spent 32% more than … Read the whole story
COMMENTARY
by Jeff Kaldahl
If you're new to real-time bidding (RTB) and programmatic marketing, it can all sound pretty daunting: algorithms, pixels, attribution modeling, data management platforms. The … Read the whole story
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by Joe Mandese
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefing up its targeting features, striking deals with leading consumer audience segmentation sources … Read the whole story
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by Tyler Loechner
In yesterday's RTBlog -- Millennials Consume Content Every Waking Hour (And Then Some) -- the initial post did not mention how the research was … Read the whole story
by Joe Mandese
High-end ad network and audience targeting firm Martini Media has shaken up its management team, naming COO Erik Pavelka CEO, replacing founding CEO Skip … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Albert Einstein once said the definition of insanity is "doing the same thing over and over again and expecting different results." If you've been … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Marketers have long cited the shortage of inventory as one of the critical hurdles in the online video advertising business, but there are signs … Read the whole story
by Erik Sass
Programmatic buying is migrating from the online world to traditional media. Now, broadcast radio is getting the automated treatment thanks to Jelli, which has … Read the whole story