RTBlog
Targeting travelers was once again the most expensive way to advertise on programmatic exchanges in February, but kindling love was still in the air, and marketers paid for it. However … Read the whole story
Marketers keep hearing how connected devices will change real-time strategies and the ways that consumers interact with their services, but they also will change … Read the whole story
- COMMENTARY
Real-time marketing, also known as RTM, has taken the main stage in the last few months. Many marketers are very starry-eyed over this phenomenon. … Read the whole story
Viamedia, a company with its own TV ad exchange, has appointed Kim Norris as its chief operating officer. Norris will take over operations at … Read the whole story
- COMMENTARY
Imagine being able to receive real-time data about the type of content an online ad is being displayed next to. Or learning within seconds … Read the whole story
Supply-side platform Adaptive Media this week announced the appointment of Nick Lynch as VP of content syndication. Lynch will work on building a native … Read the whole story
With help from its ad shop Mullen, National Geographic Channel has created a new Web site that is synced to the International Space Station. … Read the whole story
In a bid to marry technology with creative design, the mobile publishing platform Rumble has acquired Blue-Goo. The acquisition of the boutique digital creative … Read the whole story
