RTBlog
by Tyler Loechner, Staff Writer
Much of the digital world of advertising has been automated, even if advertisers are only putting a small portion of budget toward it and publishers a minimal amount of inventory. … Read the whole story
by Tyler Loechner
ChargeAds, an ad technology provider that was founded in 2012, this week launched a demand-side platform (DSP), dubbed Oscar. The platform is geared for … Read the whole story
COMMENTARY
by Jon Mandel
Cox just announced that it will sell TV inventory programmatically. This should be good news for TV advertisers, as it signals progress for an … Read the whole story
by Mark Walsh
Kiip on Wednesday announced a partnership with VivaKi, the digital innovation unit of Publicis Groupe, allowing Publicis agencies and clients to work more closely … Read the whole story
by Steve McClellan
At this week's 4As Conference in Los Angeles, the Yahoo CEO talks up the company as both a good platform and environment for marketers … Read the whole story
-
by Val Brickates Kennedy
Marketing software firm DataXu has appointed Ed Montes as its chief revenue officer. Montes is a co-founder and former chief executive officer of ad … Read the whole story
-
by Tyler Loechner
ChoiceStream, a programmatic technology provider for buyers, on Wednesday announced the addition of eight new ad formats through its "cs.Dynamic Advertising" offering. Included is … Read the whole story
by Larissa Faw
Digital First Media (DFM), the second-largest newspaper group in the U.S., has formed a partnership with smart mobile publishing platform Rumble to power its … Read the whole story
by Wayne Friedman
Samsung's tremendous recent success for its mobile products has a lot to do with its marketing that comes from many real-time/last-minute decisions -- and … Read the whole story
by Wayne Friedman
LOS ANGELES -- TV-related consumer activity online -- especially when it comes to interaction with TV networks' Web areas -- increasingly has strong results … Read the whole story