Much of the digital world of advertising has been automated, even if advertisers are only putting a small portion of budget toward it and publishers a minimal amount of inventory. … Read the whole story
ChargeAds, an ad technology provider that was founded in 2012, this week launched a demand-side platform (DSP), dubbed Oscar. The platform is geared for … Read the whole story
Cox just announced that it will sell TV inventory programmatically. This should be good news for TV advertisers, as it signals progress for an … Read the whole story
Kiip on Wednesday announced a partnership with VivaKi, the digital innovation unit of Publicis Groupe, allowing Publicis agencies and clients to work more closely … Read the whole story
At this week's 4As Conference in Los Angeles, the Yahoo CEO talks up the company as both a good platform and environment for marketers … Read the whole story
Marketing software firm DataXu has appointed Ed Montes as its chief revenue officer. Montes is a co-founder and former chief executive officer of ad … Read the whole story
ChoiceStream, a programmatic technology provider for buyers, on Wednesday announced the addition of eight new ad formats through its "cs.Dynamic Advertising" offering. Included is … Read the whole story
Digital First Media (DFM), the second-largest newspaper group in the U.S., has formed a partnership with smart mobile publishing platform Rumble to power its … Read the whole story
Samsung's tremendous recent success for its mobile products has a lot to do with its marketing that comes from many real-time/last-minute decisions -- and … Read the whole story
LOS ANGELES -- TV-related consumer activity online -- especially when it comes to interaction with TV networks' Web areas -- increasingly has strong results … Read the whole story