RTBlog
by Tyler Loechner, Staff Writer
RadiumOne, a demand-side platform (DSP), has found that people ages 45-54 are two and a half times more likely to click on shared auto content than any other type. That … Read the whole story
by Tyler Loechner
Choozle, a 2-year-old ad platform headquartered in Denver, on Wednesday announced it has raised $1.8 million in a Series Seed round of funding. Great … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
What will advertisements look like on wearable devices, and how will the auction model work, as Google plans to extend its Android operating system … Read the whole story
by Tyler Loechner
The Exchange Lab, a programmatic marketplace, on Wednesday announced the opening of an office in Chicago. The company is headquartered in London. The Chicago … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
You could be forgiven for thinking that the main advertising news to have come from the Budget was Tory Chairman Grant Shapps' tweeted advert … Read the whole story
by Laurie Sullivan
IgnitionOne has acquired privately owned digital tech company Knotice to add data management, digital messaging, mobile services, and email-based marketing automation (ESP) into its … Read the whole story
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by Tyler Loechner
Retargeting firm AdRoll this week announced it has opened an office in Sydney, Australia. It is AdRoll's second international office, per a company blog … Read the whole story
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by Tyler Loechner
Viamedia on Thursday announced the appointment of Jonathan Sims as vice president of media research. Sims will oversee Viamedia's research departments. He will also … Read the whole story
by Tanya Gazdik
CMOs believe advanced analytics will play a significant role in helping them reach their goals, but feel underprepared to capitalize on the data explosion … Read the whole story