RTBlog
RadiumOne, a demand-side platform (DSP), has found that people ages 45-54 are two and a half times more likely to click on shared auto content than any other type. That … Read the whole story
Choozle, a 2-year-old ad platform headquartered in Denver, on Wednesday announced it has raised $1.8 million in a Series Seed round of funding. Great … Read the whole story
COMMENTARYWhat will advertisements look like on wearable devices, and how will the auction model work, as Google plans to extend its Android operating system … Read the whole story
The Exchange Lab, a programmatic marketplace, on Wednesday announced the opening of an office in Chicago. The company is headquartered in London. The Chicago … Read the whole story
- COMMENTARY
You could be forgiven for thinking that the main advertising news to have come from the Budget was Tory Chairman Grant Shapps' tweeted advert … Read the whole story
IgnitionOne has acquired privately owned digital tech company Knotice to add data management, digital messaging, mobile services, and email-based marketing automation (ESP) into its … Read the whole story
Retargeting firm AdRoll this week announced it has opened an office in Sydney, Australia. It is AdRoll's second international office, per a company blog … Read the whole story
Viamedia on Thursday announced the appointment of Jonathan Sims as vice president of media research. Sims will oversee Viamedia's research departments. He will also … Read the whole story
CMOs believe advanced analytics will play a significant role in helping them reach their goals, but feel underprepared to capitalize on the data explosion … Read the whole story
