RTBlog
by Tyler Loechner, Staff Writer
The real-time nature of today's consumers has lent itself to programmatic ad technologies. But that same nature has threatened traditional TV advertising, which is still the 800-pound gorilla in the … Read the whole story
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by Tyler Loechner
TubeMogul is looking to ease viewability concerns by offering a video viewability reporting tool free of charge. The technology is powered by OpenVV. The … Read the whole story
COMMENTARY
by Joshua Koran
Both buyers and sellers are rapidly adopting marketing technology to enable programmatic buying. Buyers like the visibility and control that managing all media spend … Read the whole story
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by Tyler Loechner
Casale Media, a Toronto-based media marketplace, this week hired five new executives to work from its New York City office. The company has named … Read the whole story
COMMENTARY
by Andy Oakes
The event looked at all elements of convergence in the digital world but the one that interested me the most was how the roles … Read the whole story
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by Tyler Loechner
Lenovo this week tapped Unified as its social-marketing platform of choice for programmatic buying. The two companies have worked together in the past, including … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
Digital advertising currency is on the threshold of a major transformation. The first big ecosystem-wide milestone for the Making Measurement Make Sense (3MS) initiative … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Many marketers are still unsure of Twitter's utility. So are most of the rest of us, by the way. Twitter may have turned 8 … Read the whole story
by Steve McClellan
The real-time interactive digital signage firm impressed the judges and won the popular vote at the 4A's Los Angeles conference as well, although questions … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Mobile tech start-up Jana Mobile has created quite a buzz this week in media circles. Earlier this week, Boston-based Jana unveiled its latest offering, … Read the whole story
by Mark Walsh
In-image ads -- units overlaid on relevant editorial images on Web sites -- are not the most widespread type of native advertising. But given … Read the whole story