RTBlog
The real-time nature of today's consumers has lent itself to programmatic ad technologies. But that same nature has threatened traditional TV advertising, which is still the 800-pound gorilla in the … Read the whole story
TubeMogul is looking to ease viewability concerns by offering a video viewability reporting tool free of charge. The technology is powered by OpenVV. The … Read the whole story
- COMMENTARY
Both buyers and sellers are rapidly adopting marketing technology to enable programmatic buying. Buyers like the visibility and control that managing all media spend … Read the whole story
Casale Media, a Toronto-based media marketplace, this week hired five new executives to work from its New York City office. The company has named … Read the whole story
- COMMENTARY
The event looked at all elements of convergence in the digital world but the one that interested me the most was how the roles … Read the whole story
Lenovo this week tapped Unified as its social-marketing platform of choice for programmatic buying. The two companies have worked together in the past, including … Read the whole story
- COMMENTARY
Digital advertising currency is on the threshold of a major transformation. The first big ecosystem-wide milestone for the Making Measurement Make Sense (3MS) initiative … Read the whole story
COMMENTARYMany marketers are still unsure of Twitter's utility. So are most of the rest of us, by the way. Twitter may have turned 8 … Read the whole story
The real-time interactive digital signage firm impressed the judges and won the popular vote at the 4A's Los Angeles conference as well, although questions … Read the whole story
- COMMENTARY
Mobile tech start-up Jana Mobile has created quite a buzz this week in media circles. Earlier this week, Boston-based Jana unveiled its latest offering, … Read the whole story
In-image ads -- units overlaid on relevant editorial images on Web sites -- are not the most widespread type of native advertising. But given … Read the whole story
