RTBlog
by Tyler Loechner, Staff Writer
For those hoping "real-time marketing" would dwindle in 2014, your optimism appears to have been all for naught. Currently, 76% of marketers are using real-time marketing, and 88% consider it … Read the whole story
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by Joe Mandese
When Neustar acquired Aggregate Knowledge, a leading independent online data management platform, for $119 million a number of people in the ad technology community … Read the whole story
by Tyler Loechner
Ad retargeting firm AdRoll on Monday announced the launch of a book about retargeting, titled The Retargeting Playbook. Adam Berke, the company's president, wrote … Read the whole story
by Joe Mandese
At a time when Madison Avenue is shifting toward a device-centric view of consumers, some key parts of the ad industry's supply chain are … Read the whole story
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by Tyler Loechner
Turn this week announced it has partnered with StickyAds.tv, a European video supply-side platform (SSP). Advertisers will have access to StickyAds.tv's video inventory -- … Read the whole story
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by Tyler Loechner
Criteo, the ad retargeting firm that filed its F-1 papers to take the company public back in September, this week announced the price of … Read the whole story
by Steve McClellan
John Montgomery, chairman of the group's Media Leadership Council, outlined the agenda at the 4As conference in Los Angeles last week. The council picked … Read the whole story
by Joe Mandese
In an advertising marketplace disparity that likely has not been seen since Arbitron and Nielsen competed as currencies for local TV advertising buys decades … Read the whole story
COMMENTARY
by Skip Brand
For once, online advertising has the opportunity to beat television ads. The content that's running in the ad unit natively will allow the window … Read the whole story
COMMENTARY
by Sean Cunningham
The 2014 Oscars will long be remembered for the selfie that crashed Twitter and set a new high point for engagement. This was a … Read the whole story