RTBlog
For those hoping "real-time marketing" would dwindle in 2014, your optimism appears to have been all for naught. Currently, 76% of marketers are using real-time marketing, and 88% consider it … Read the whole story
When Neustar acquired Aggregate Knowledge, a leading independent online data management platform, for $119 million a number of people in the ad technology community … Read the whole story
Ad retargeting firm AdRoll on Monday announced the launch of a book about retargeting, titled The Retargeting Playbook. Adam Berke, the company's president, wrote … Read the whole story
At a time when Madison Avenue is shifting toward a device-centric view of consumers, some key parts of the ad industry's supply chain are … Read the whole story
Turn this week announced it has partnered with StickyAds.tv, a European video supply-side platform (SSP). Advertisers will have access to StickyAds.tv's video inventory -- … Read the whole story
Criteo, the ad retargeting firm that filed its F-1 papers to take the company public back in September, this week announced the price of … Read the whole story
John Montgomery, chairman of the group's Media Leadership Council, outlined the agenda at the 4As conference in Los Angeles last week. The council picked … Read the whole story
In an advertising marketplace disparity that likely has not been seen since Arbitron and Nielsen competed as currencies for local TV advertising buys decades … Read the whole story
- COMMENTARY
For once, online advertising has the opportunity to beat television ads. The content that's running in the ad unit natively will allow the window … Read the whole story
- COMMENTARY
The 2014 Oscars will long be remembered for the selfie that crashed Twitter and set a new high point for engagement. This was a … Read the whole story
