RTBlog
by Tyler Loechner, Staff Writer
CBS took some shots via the Twitterverse over the weekend during its broadcast of the Kansas vs. Stanford NCAA Basketball game for repeatedly cutting to a shot of a distraught … Read the whole story
by Tyler Loechner
European-based ad tech startup YD on Monday announced the appointment of Thomas Triscari as CEO. He has recently worked at Yahoo and Criteo. The … Read the whole story
by Tyler Loechner
MyBuys, a personalized display and email retargeting company ad, on Monday announced the general availability of MyAds, a new display advertising platform. MyAds has … Read the whole story
by Tyler Loechner
Video ad network Coull has named Michelle Melisaratos global head of programmatic ad operations. She will be based in the company's New York office. Read the whole story
by Tyler Loechner
Trademob GmbH, a mobile app marketing company with a real-time bidding (RTB) platform, on Monday announced the appointment of Heiko Genzlinger as CEO, effective … Read the whole story
by Laurie Sullivan
Adobe Systems released Tuesday a series of marketing cloud services to help marketers create, manage and deliver personalized mobile app experiences in real-time without … Read the whole story
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by Richard Whitman, Columnist
They're not uncommon and pretty easy to spot. One clue -- if the brief is too brief and doesn't contain detailed information, then only … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Forbes has posted an article writing that automated ad buying has gone "mainstream" and is no longer "just for nerds." Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Chris Dobson, former BBC Worldwide VP and general manager of advertising, believes the programmatic market must earn more trust from publishers and advertisers alike … Read the whole story