Over the past two weeks, three ad technology companies -- AdRoll, AppNexus, and RadiumOne -- have opened offices in Australia. The region has been of growing interest in recent months, … Read the whole story
Last month, a spotlight presentation at the iMedia Brand Summit highlighted a programmatic success story, which got me thinking about the future of online … Read the whole story
In the next big ad tech IPO, News Corp.-backed The Rubicon Project is set to begin publicly trading shares next week, and looks likely … Read the whole story
Last month I offered up the idea of wearable health, focusing on technology, such as Fitbit, Jawbone, etc, as a driver of behavior modification. … Read the whole story
Turn on Wednesday announced upgrades to its marketing platform, including the addition of mobile and video "Deal ID" partners. The company has tapped Google's … Read the whole story
AR can digitally enhance the real world, enriching what consumers see every day with more meaningful, relevant, and timely content. Read the whole story
Acura, which has been for a year changing up marketing forces to get a distinct personality, is launching a new campaign behind the NCAA … Read the whole story