RTBlog
by Tyler Loechner, Staff Writer
G2 Crowd, an enterprise software review site, has released a ranking of 15 marketing automation systems based on over 800 user reviews. To be clear, this list is different than … Read the whole story
by Tyler Loechner
AOL on Wednesday revealed ONE, a cross-screen programmatic advertising platform born from the company's existing ad tech stack. IPG Mediabrands has signed on as … Read the whole story
COMMENTARY
by Roi Chobadi
Mobile advertisers have it all wrong. They think real-time bidding (RTB) is all that's used for performance advertising. And they think big-name publishers (the … Read the whole story
by Tyler Loechner
Programmatic video ad platform TubeMogul is the latest ad tech company to make a bid to go public. The company on Wednesday filed its … Read the whole story
COMMENTARY
by Mike Welch
The ability to target a specific audience on TV like you would target a specific audience in digital seemed like a fantasy just a … Read the whole story
by Steve McClellan
The agency will receive detailed access to BuzzFeed Fre.sh data which analyzes and ranks how its stories travel across social media. Mindshare has made … Read the whole story
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by Richard Whitman, Columnist
In the time it took him to travel from New York to Sydney, his agency got a wee bit smaller. But Droga doesn't want … Read the whole story
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by Tyler Loechner
Ad platform ReactX on Wednesday announced the launch of a new platform for buyers that will enable them to build "high impact, custom premium" … Read the whole story