RTBlog
There is a perceived power struggle between tech providers, trading desks, agencies, and brands themselves. The extent of this intra-industry battle for a piece of the pie depends on who … Read the whole story
In a move that effectively establishes "viewable" impressions as the currency for online display and video advertising, the Media Rating Council today will lift … Read the whole story
- COMMENTARY
There are many ins and outs of buying media over RTB, which can be confusing for brands that are just beginning to enter the … Read the whole story
Publicis Groupe's VivaKi on Friday announced it has added native advertising capabilities to its trading desk, Audience on Demand (AOD). The company has partnered … Read the whole story
- COMMENTARY
Re/code has published an article written by Rajeev Goel, co-founder and CEO of PubMatic, who argues that even though programmatic advertising has already seen … Read the whole story
Epom, a Ukraine-based ad management platform, recently announced it has acquired $7 million from private investors. The money came from the three original founders … Read the whole story
McCann Melbourne ECD and D&AD Awards Judge John Mescall thinks so. On a sad note, one of Adland's brightest luminaries, and a champion of … Read the whole story
