RTBlog
by Tyler Loechner, Staff Writer
ComScore recently released its February 2014 "Top 50 U.S. Desktop Web Properties" ranking, and Joe Mandese and I got a pitch from one of the ranked companies touting their place … Read the whole story
by Tyler Loechner
AOL on Tuesday announced several leadership appointments within its AOL Platforms unit. The appointments come less than a week after the company announced ONE, … Read the whole story
COMMENTARY
by Amit Avner, Op-Ed Contributor
Engaging in real-time advertising can broaden brands' efforts to best reach the audiences that are actively following these events through social media and other … Read the whole story
by Tyler Loechner
According to PointRoll, a total of 60.4% of online ads were viewable in 2013. That's a slightly more optimistic figure than the oft-cited 50% … Read the whole story
COMMENTARY
by Alex White
Today's marketing industry relies more on data than ever before, which has led to a burgeoning data market. While the lines of who actually … Read the whole story
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by Tyler Loechner
Run, a mobile-focused programmatic ad tech provider, this week announced it has appointed Jason Askinasi as chief revenue officer, and Jacob Lustig as VP … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Marketing Magazine has posted an article saying that "brands must commit to a 'real-time' marketing ethos if they are to win over consumers during … Read the whole story
by Joe Mandese
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its … Read the whole story
by Steve McClellan
WPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, … Read the whole story
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by Amy Corr
Varick Media Management hired John Prendergast as director of mobile sales and Hank Caulkins as senior account executive of west coast sales. Read the whole story
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by Amy Corr
BrightRoll named Andy Mitchell as managing director of European operations. Read the whole story