RTBlog
ComScore recently released its February 2014 "Top 50 U.S. Desktop Web Properties" ranking, and Joe Mandese and I got a pitch from one of the ranked companies touting their place … Read the whole story
AOL on Tuesday announced several leadership appointments within its AOL Platforms unit. The appointments come less than a week after the company announced ONE, … Read the whole story
- COMMENTARY
Engaging in real-time advertising can broaden brands' efforts to best reach the audiences that are actively following these events through social media and other … Read the whole story
According to PointRoll, a total of 60.4% of online ads were viewable in 2013. That's a slightly more optimistic figure than the oft-cited 50% … Read the whole story
- COMMENTARY
Today's marketing industry relies more on data than ever before, which has led to a burgeoning data market. While the lines of who actually … Read the whole story
Run, a mobile-focused programmatic ad tech provider, this week announced it has appointed Jason Askinasi as chief revenue officer, and Jacob Lustig as VP … Read the whole story
- COMMENTARY
Marketing Magazine has posted an article saying that "brands must commit to a 'real-time' marketing ethos if they are to win over consumers during … Read the whole story
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its … Read the whole story
WPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, … Read the whole story
Varick Media Management hired John Prendergast as director of mobile sales and Hank Caulkins as senior account executive of west coast sales. Read the whole story
BrightRoll named Andy Mitchell as managing director of European operations. Read the whole story
