RTBlog
by Tyler Loechner, Staff Writer
The madness of March is over, but the NCAA basketball tournament rolls on with the Final 4 set to play on Saturday evening. SponsorHub, a company that tracks the marketability … Read the whole story
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by Tyler Loechner
Varick Media Management is expected on Thursday to announce a partnership with Run, a mobile-focused programmatic ad tech provider. Varick is looking to keep … Read the whole story
COMMENTARY
by Kaylie Smith
Automated advertising allows buyers to test multiple campaign attributes and update planning decisions in real-time. Combine this with the benefits of single workflows and … Read the whole story
by Tyler Loechner
AdsNative, a supply-side platform with a focus on native advertising, has raised $2 million in funding. The round was led by Interwest Partners. Other … Read the whole story
COMMENTARY
by Chris Smith
For decades, the gross rating point (GRP) metric has been used in television advertising to calculate campaign exposure with respect to reach and frequency … Read the whole story
by Laurie Sullivan
Marketers will spend an estimated $137.5 billion this year on global advertising through digital channels, such as desktop and laptop computers, tablets and mobile … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Just in time for Friday's Opening Day, the Boston Red Sox have unveiled a new version of their mobile app At the Ballpark aimed … Read the whole story
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by Thom Forbes
Samsung may be learning a lesson this week that most of us observed by watching Mr. Smith a long time ago: What flies in … Read the whole story