Ad tech is commoditized, says Pivotal Research Group's Brian Wieser, and outsourced to the point that many ad tech providers out there share the same blood. "For much of the … Read the whole story
There's a mini holding company of sorts manifesting in Southern California, and it has recently acquired a demand-side platform (DSP) named Invertise to add … Read the whole story
Just when you thought there was no more room in investment bank Luma Partners' Lumascape, with the advent of so many new programmatic business … Read the whole story
Ending one of the worst lags in the recorded history of global ad spending, the expansion of the advertising economy has returned to the … Read the whole story
The ad tech landscape is often divided into three groups that are considered the "who", "what" and "where" of the digital advertising landscape. One … Read the whole story
Perfect Audience, a self-serve retargeting platform, has announced that it has joined Twitter's Tailored Audience Program. To support its inclusion in the program, Perfect … Read the whole story
With an ever-increasing number of shopping channels available, marketers and retailers today must continually evolve their data-driven marketing strategy -- or risk falling behind … Read the whole story
Bizo, a B2B audience data firm, on Monday introduced "Multi-Channel Nurturing," a new feature of its marketing platform that will allow B2B marketers to … Read the whole story
Big announcements from JCDecaux and Amscreen today -- but when their scalable, nationwide screens begin taking larger, six poster digital adverts, will brands actually … Read the whole story
The Media Research Council (MRC) and the IAB this week issued viewable impressions guidelines for both static display and video ads: for the former, … Read the whole story
Seventy-nine-year-old Mervis Diamond Importers uses site retargeting to connect with consumers looking to purchase fine jewelry. The business model supports a one-on-one connection in … Read the whole story