RTBlog
by Tyler Loechner, Staff Writer
Ad tech is commoditized, says Pivotal Research Group's Brian Wieser, and outsourced to the point that many ad tech providers out there share the same blood. "For much of the … Read the whole story
by Tyler Loechner
There's a mini holding company of sorts manifesting in Southern California, and it has recently acquired a demand-side platform (DSP) named Invertise to add … Read the whole story
COMMENTARY
by Bill Lederer
Just when you thought there was no more room in investment bank Luma Partners' Lumascape, with the advent of so many new programmatic business … Read the whole story
by Luke Paul Mandese
Ending one of the worst lags in the recorded history of global ad spending, the expansion of the advertising economy has returned to the … Read the whole story
COMMENTARY
by Ben Kartzman, Op-Ed Contributor
The ad tech landscape is often divided into three groups that are considered the "who", "what" and "where" of the digital advertising landscape. One … Read the whole story
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by Tyler Loechner
Perfect Audience, a self-serve retargeting platform, has announced that it has joined Twitter's Tailored Audience Program. To support its inclusion in the program, Perfect … Read the whole story
COMMENTARY
by Doug Pollack
With an ever-increasing number of shopping channels available, marketers and retailers today must continually evolve their data-driven marketing strategy -- or risk falling behind … Read the whole story
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by Tyler Loechner
Bizo, a B2B audience data firm, on Monday introduced "Multi-Channel Nurturing," a new feature of its marketing platform that will allow B2B marketers to … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Big announcements from JCDecaux and Amscreen today -- but when their scalable, nationwide screens begin taking larger, six poster digital adverts, will brands actually … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
The Media Research Council (MRC) and the IAB this week issued viewable impressions guidelines for both static display and video ads: for the former, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Seventy-nine-year-old Mervis Diamond Importers uses site retargeting to connect with consumers looking to purchase fine jewelry. The business model supports a one-on-one connection in … Read the whole story