RTBlog
Why learn, when you can be omniscient from the start? That's what Tribal Fusion is asking, as it launched a new technology meant to speed up the "learning" bit of … Read the whole story
China's mobile advertising network AppFlood began Tuesday rolling out a real-time bidding ad exchange and demand-side platform. The founder of the parent company, PapayaMobile, … Read the whole story
- COMMENTARY
The auto industry is usually a first in everything digital - and programmatic is not an exception. The auto digerati are innovators and early … Read the whole story
Video ad network Coull has introduced a new ad technology, dubbed the VAST-O-Matic, which it says converts traditional display ads to IAB-compliant in-video overlays. Read the whole story
- COMMENTARY
With marketers constantly struggling to reach audiences across devices, it is becoming increasingly important to understand the ins and outs of cross-screen advertising. While … Read the whole story
NBCUniversal could be selling some of its TV advertising inventory, as well as its digital advertising inventory, using programmatic or private exchanges for this … Read the whole story
- COMMENTARY
Advertisers are clearly climbing the learning curve with programmatic buying. There is the need for increased education among marketers and ANA and other industry … Read the whole story
Vserv.mobi, a mobile ad network with a focus on emerging markets, on Tuesday announced it now supports real-time bidding (RTB). The company has launched … Read the whole story
"[Company], a global leader in cloud-based digital marketing technology, today announced a significant evolution of their marketing automation offering. The Marketing Automation tool, a … Read the whole story
Datalogix this week announced that Breyer Capital has made a "significant" investment in the company. Subsequently, Breyer Capital's founder and manager Jim Breyer has … Read the whole story
- COMMENTARY
Call it The Cold War 2.0. In a highly unusual move, the FBI is openly warning the Massachusetts tech community to be wary of … Read the whole story
MediaMath named Dave Reed as managing director for EMEA, a new position at the company. Read the whole story
- COMMENTARY
Marketers concentrate on analyzing consumer behavior, but what part does the behavior of brand marketers play when they attempt to connect with existing and … Read the whole story
Turn hired Leslie Lee as communications manager. Read the whole story
Tremor Video hired Christine Kubisztal and Kevin Blaine to lead the Midwest and west coast enterprise sales teams, respectively. Read the whole story
Centro hired Matt Davis as National vice president of platform sales and promoted Mike Olson to regional vice president, west. Read the whole story
