RTBlog
by Tyler Loechner, Staff Writer
TV, social media and second-screening seem to be a trifecta made in advertising heaven, but the "second screen" can be a confusing carousel featuring desktops, tablets and smartphones. (And don't … Read the whole story
by Tyler Loechner
Perhaps no trend has been more apparent thus far in 2014 than the marriage of native and programmatic, and it's one that appears far … Read the whole story
COMMENTARY
by Walter Knapp
The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything. Data-driven or "programmatic" marketing isn't just … Read the whole story
by Tyler Loechner
Jumpstart Automotive Group has partnered with Rubicon Project to launch a private exchange for auto advertisers. Jumpstart is a division of Hearst Magazines. Included … Read the whole story
COMMENTARY
by Dan Ackerman, Op-Ed Contributor
Havas Media's head of research, Joe Abruzzo, recently posted a really great analysis of broadcast and cable audiences. In it, he puts a new … Read the whole story
by Tyler Loechner
Mobile ad platform TapSense on Wednesday announced it has created a fund to coax mobile publishers to use real-time bidding (RTB) to sell their … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The Drum has posted an article arguing that "digital convergence will make programmatic more friend than foe." The piece warns that programmatic traders should … Read the whole story
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by Tyler Loechner
Nexage on Wednesday announced the appointment of Ray Colwell as senior vice president of global business development. He will work from the company's Boston … Read the whole story
COMMENTARY
by Val Brickates Kennedy
It's that time of year again, mobile marketing fans. MITX's annual Mobile Summit will convene on April 24. This year's event will focus on … Read the whole story
by Mark Walsh
Ever since Facebook opened up the news feed to advertising, display ads on the right side of the page have become also-rans in the … Read the whole story