RTBlog
Some say ad tech and automation are changing agencies by requiring them to have fewer people and more machines, while others maintain the tech simply calls for different people. Another … Read the whole story
Independent trading desk Accordant Media on Tuesday announced the appointment of Paul Longo as managing director, client results. Longo and Arthur Muldoon, co-founder and … Read the whole story
- COMMENTARY
Data from TubeMogul's Operation Clear Sky shows that botnets are more sophisticated than we may think. By using proxies, for instance, the Blog Bot … Read the whole story
Shift, a marketing software company with a focus on social advertising, on Monday announced the addition of a self-serve platform for Twitter ads. The … Read the whole story
- COMMENTARY
David Miller, VP of product management at Invision, told Beet.TV that baby steps are still needed when it comes to programmatic TV, as it's … Read the whole story
For the first quarter, Yahoo is expected to again show roughly flat growth. Wall Street analysts, on average, project the Web giant will report … Read the whole story
- COMMENTARY
E-Trade CMO Liza Landsman tells Advertising Age that marketers should demand transparency from their agencies, especially when running a campaign through real-time bidding (RTB) … Read the whole story
Adaptive Media, a supply-side platform (SSP), on Monday announced its Q4 and 2013 year-end financial results. Per a release, the company recorded $614,216 in … Read the whole story
The new offering has a suite of enhanced market-positioning tools. The firm analyzes Big Data to glean insights about the personal values of consumers … Read the whole story
Interpublic media agency ID Media is launching a specialty unit focusing on healthcare marketing and pharmaceutical brands, naming Michael Maher president of ID Health. Read the whole story
- COMMENTARY
Viacom announced last week that it will use a Mass Relevance-driven tool called Echograph to measure its properties' social media impact for advertisers. It's … Read the whole story
