RTBlog
by Tyler Loechner, Staff Writer
The cookie may still dominate, but new ways of targeting are springing up left and right, each more interesting than the last. Perhaps no strategy is as unique -- or … Read the whole story
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by Tyler Loechner
In-app ads have risen to the top of a mobile marketer's to-do list, but MoPub thinks app developers don't have access to enough data … Read the whole story
by Tyler Loechner
There have been a slew of recent reports ranking marketing automation software providers, and Hubspot checks in at or near the top in each … Read the whole story
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by Tyler Loechner
Vertical Search Works on Tuesday announced it has acquired addGloo, a demand-side platform for online display advertising. VSW is a search marketing technology company … Read the whole story
by Larissa Faw
That's according to analytics firm Kontera. "It is evident that this episode of 'Mad Men' was less impactful from a brand perspective than previous … Read the whole story
by Gavin O'Malley
As part of a broader effort to surface more relevant content and insights for users, advertisers and data addicts, Twitter has agreed to buy … Read the whole story
COMMENTARY
by Bill Jennings, Op-Ed Contributor
Not too long ago, Will Doherty speculated what digital advertising will be like once cookies are past their peak.There's no doubt that cookie pools … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If you simply count ads and attribute them to a purchasing channel then programmatic platforms had a very very good year in 2013, according … Read the whole story