RTBlog
by Tyler Loechner, Staff Writer
If you are running a campaign with click-through rate as your No. 1 KPI, you may want to focus your efforts on advertising over the weekend. If you want to … Read the whole story
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by Tyler Loechner
WPP's Kantar Media on Wednesday announced its foray into programmatic through a number of partnerships that will allow publishers to display their available programmatic … Read the whole story
COMMENTARY
by Dean Vegliante , Op-Ed Contributor
The ad tech industry is always simmering with activity, and has been particularly active with M&As lately. This is (usually) great news for investors, … Read the whole story
by Tyler Loechner
Vserv.mobi on Wednesday announced the availability of Search Intent Ads -- or search ad formats -- into its mobile real-time bidding (RTB) exchange. The … Read the whole story
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by Richard Whitman, Columnist
Gee, wish I could say the same, but I guess somebody's got to pay for all those killer drones and non-functioning healthcare websites. And … Read the whole story
by Tyler Loechner
New data from ChoiceStream reaffirms the notion that news cycles have a direct impact on the number of competitors -- and ultimately the prices … Read the whole story
COMMENTARY
by Mark Walsh
More than half (57%) of U.S. smartphone owners who see in-app ads find them interruptive, and only 20% think the ads are relevant to … Read the whole story
by Steve McClellan
That's according to a 'Wall Street Journal' blog entry that reported the agency has struck a deal with Weather Co. for access to weather … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Seattle-based startup Blab wants to become the crystal ball of advertising. It created technology allowing brands to predict, with 70% accuracy, trending topics … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The IAB and the MRC are both leading the charge for viewability in display advertising, but the only way this initiative will take hold … Read the whole story