Public Service Advertising firm PlowShare on Thursday announced the launch of a programmatic trading desk, dubbed Harvest RTG, for non-profits. Some PlowShare clients include Girl Scouts, American Red Cross, World … Read the whole story
WealthEngine this week announced its acquisition of BrightContext, a real-time analytics company. WealthEngine is a Bethesda, Md.-based marketing services provider that gives marketers and … Read the whole story
The subprime crisis of 2008 surprised a lot of people. But looking back, we are almost as mad at ourselves for not seeing it … Read the whole story
Giving its clients additional data on consumer behavior both on and offline, Salesforce on Thursday announced a partnership with Datalogix, a Big Data company … Read the whole story
Kenshoo, known for predictive media optimization technology, said Thursday it will link-up with IBM to deliver search marketing campaign management to clients, such as … Read the whole story
true[X] media, formally known as Social Vibe, added three high-profile members to its board of directors. Taking a seat at the head table are … Read the whole story
Now that we have your attention, that's how Duke University's Dan Ariely perked up a Monday afternoon gathering of industry types at an MDC … Read the whole story
Is your brand a champion of customer experience? Not just customer service but experience. If not, think about how to become one--Dell's Jennifer Statham … Read the whole story