RTBlog
by Tyler Loechner, Staff Writer
Included in the real-time-ification of media trading is a hunger for faster analytics. Smaato, a mobile ad exchange, sees additional, improved automation as a major benefit of real-time analytics. To … Read the whole story
COMMENTARY
by Joe Laszlo
Even by the constantly innovating standards of digital media, these are fast-paced times for metrics and measurement. As IAB and the industry reinvent the … Read the whole story
by Tyler Loechner
Retargeting firm AdRoll on Monday announced it has closed a $70 million Series C round of funding led by Foundation Capital. The company has … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ has posted an article written by Maja Millicevic, VP of demand partnerships at sovrn, exploring why some reluctance remains amongst publishers when it … Read the whole story
COMMENTARY
by Val Brickates Kennedy
As the saying goes, it's quality over quantity. Especially when it comes to databases. An annual report by Waltham-based data-management firm NetProspex showed that … Read the whole story
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by Steve Smith
Later this month Facebook will introduce its mobile ad network that will extend the company's successful app install ad program to third-party publishers and … Read the whole story