by Tyler Loechner
Local ad platform YP has beefed up its digital ad offering by "investing heavily in programmatic" through a new partnership with OpenX. The companies … Read the whole story
COMMENTARY
by Bill Lederer
Have you heard about the independent media trader (IMT)? This catalyst of change is an emerging discipline focused on executing ad inventory buying and … Read the whole story
-
by Tyler Loechner
AnyClip Media, a programmatic video ad platform, on Tuesday announced it has emerged from stealth mode. A company representative told "RTM Daily" the platform … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Marketing Land has posted an article written by James Green, CEO of Magnetic, explaining "how content and data-driven marketing can co-exist," namely through "programmatic … Read the whole story
by Joe Mandese
Longtime GroupM communications chief John Wolfe is out as part of a restructuring of the marketing communications department of the WPP media unit. As … Read the whole story
by Steve McClellan
The approval process for the proposed Omnicom-Publicis merger has bogged down on several fronts, acknowledged Omnicom CEO John Wren. Certain approvals are critical or … Read the whole story
-
by Amy Corr
The Media Kitchen elevated Jonathan Kim to digital engineering director, up from senior search strategist. With clients becoming increasingly more involved in ad tech … Read the whole story
COMMENTARY
by Mike Lees
Many organizations turn to cross-pollination marketing, which leverages two brands to help customize and personalize the marketing experience for customers. Specifically, cross-pollination refers to … Read the whole story