RTBlog
by Joe Mandese
I love word balloons. You know, those graphics that display words in various sizes based on how much people think about them. So when the team at Perceptions Group passed … Read the whole story
by Tyler Loechner
Programmatic ad buying has caught on for desktop and mobile ads, and it has slowly crept into the more traditional worlds of radio and … Read the whole story
COMMENTARY
by Lauren Moores
Much has been made of the use of premium inventory vs. performance inventory on RTB platforms. Some detractors claim that RTB traffic is worthless … Read the whole story
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by Tyler Loechner
The Trade Desk, a demand-side platform (DSP), has partnered with Grapeshot to give clients the ability to use keyword targeting when buying via real-time … Read the whole story
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by Tyler Loechner
"[Company's] flagship product, the [Company] Exchange, is the industry's first transparent, vertically integrated marketplace to bring Real-Time Bidding ("RTB") to performance-based advertising. The innovative … Read the whole story
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by Tyler Loechner
ReactX on Wednesday announced online publishers can now sell "high impact, custom" ads via real-time bidding (RTB). The company last month gave buyers the … Read the whole story
by Tyler Loechner
Mobile ad firm Amobee, which has a demand-side platform (DSP), on Wednesday announced the appointments of two execs to help support the company's growth … Read the whole story
by Steve McClellan
After launching the real-time marketing process in the U.S. earlier this year, the WPP shop is now rolling the service out to a dozen … Read the whole story
by Laurie Sullivan
AKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explores how technology can expose data by creating a digital footprint from combining … Read the whole story