RTBlog
by Tyler Loechner, Staff Writer
Marketing is embracing its data-driven future, says Forrester, and its people are learning that new skills and partners are "essential to success." That's how Jim Nail, principal analyst at Forrester, … Read the whole story
by Tyler Loechner
DataXu, a demand-side platform (DSP), on Thursday announced it has acquired JasperLabs, a San Francisco-based provider of "dynamic creative optimization" software. "Dynamic creative optimization" … Read the whole story
by Tyler Loechner
With the downfall of cookies allegedly written on the wall, many ad buying platforms are looking for ways to prepare themselves for the future … Read the whole story
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by Joe Mandese
Citing "an improved economic outlook in the U.S.," as well as the incremental stimuli of the Olympics, The World Cup, and the Affordable Care … Read the whole story
by Tyler Loechner
Competition for biddable ad inventory in mobile heated up significantly last quarter, according to mobile real-time bidding ad exchange Smaato. The company on Thursday … Read the whole story
by Tyler Loechner
Taykey on Thursday announced the launch of the "Real-Time Advertising Academy," a program meant to help brands and agencies tread the waters of real-time … Read the whole story
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by Tyler Loechner
TC Media this week announced the launch of its Canadian Programmatic Marketplace, which houses ad inventory in English and French. The company says the … Read the whole story
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by Tyler Loechner
Video ad tech provider Sightly on Thursday announced the launch of a video ad platform for local marketers, dubbed TargetView. The company is a … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
To the best of our knowledge, humans are the only species capable of thinking about thinking, even though most of us don't do it … Read the whole story