RTBlog
by Tyler Loechner, Staff Writer
Is the banner dead? Maybe not -- but some say it's on its way. Matt Cooper, founder of Addroid, an ad platform for video-based banner ads, believes the banner will … Read the whole story
by Joe Mandese
With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one of the biggest audience platforms of all -- Facebook -- reportedly will unveil … Read the whole story
by Tyler Loechner
PubMatic, in conjunction with So-net Media Networks, this week announced it is launching a sell-side platform (SSP) tailored for Japanese publishers. The platform will … Read the whole story
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by Tyler Loechner
DataXu, a demand-side platform (DSP), on Monday announced it has partnered with DoubleVerify to give its clients additional protection against fraud. DoubleVerify's technology will … Read the whole story
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by Tyler Loechner
Demandbase, a retargeting platform for B2B marketers, on Friday announced two major upgrades to its platform: support of mobile and video advertising. The company … Read the whole story
by Tyler Loechner
When it comes to getting users to engage with mobile banners, video appears to be the way to do it, at least for the … Read the whole story
by Laurie Sullivan
360i has built a data-driven platform and business model to get better performance from search engine marketing, which brings the agency nearer to reverse-engineering … Read the whole story
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by Laurie Sullivan
Cross-device and mobile measurement, as well as real-time bidding (RTB) optimization, are the digital media topics that are top of mind for many media … Read the whole story
COMMENTARY
by Wolf Allisat
So when did M&A get cool? If 2013-14 has been the year of the strategic, future-facing acquisition, there have definitely been more than just … Read the whole story
COMMENTARY
by Jennifer Wise
The mobile ad landscape still has a long way to go before it meets its potential. Marketers are faced with an immature marketplace that … Read the whole story