RTBlog
Is the banner dead? Maybe not -- but some say it's on its way. Matt Cooper, founder of Addroid, an ad platform for video-based banner ads, believes the banner will … Read the whole story
With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one of the biggest audience platforms of all -- Facebook -- reportedly will unveil … Read the whole story
PubMatic, in conjunction with So-net Media Networks, this week announced it is launching a sell-side platform (SSP) tailored for Japanese publishers. The platform will … Read the whole story
DataXu, a demand-side platform (DSP), on Monday announced it has partnered with DoubleVerify to give its clients additional protection against fraud. DoubleVerify's technology will … Read the whole story
Demandbase, a retargeting platform for B2B marketers, on Friday announced two major upgrades to its platform: support of mobile and video advertising. The company … Read the whole story
When it comes to getting users to engage with mobile banners, video appears to be the way to do it, at least for the … Read the whole story
360i has built a data-driven platform and business model to get better performance from search engine marketing, which brings the agency nearer to reverse-engineering … Read the whole story
Cross-device and mobile measurement, as well as real-time bidding (RTB) optimization, are the digital media topics that are top of mind for many media … Read the whole story
- COMMENTARY
So when did M&A get cool? If 2013-14 has been the year of the strategic, future-facing acquisition, there have definitely been more than just … Read the whole story
- COMMENTARY
The mobile ad landscape still has a long way to go before it meets its potential. Marketers are faced with an immature marketplace that … Read the whole story
