RTBlog
by Tyler Loechner, Staff Writer
MediaMath on Thursday announced it has opened a new office in Tokyo to help support its Asia-Pacific (APAC) client growth. The move continues a recent -- albeit stretched out -- … Read the whole story
by Tyler Loechner
Facebook on Wednesday officially unveiled its mobile audience network, the Facebook Audience Network, which brings Facebook's targeting tech to third-party apps. The network will … Read the whole story
COMMENTARY
by Skip Brand
Jack Kerouac said, "The road is life!" Now programmatic is the life of digital media enthusiasts, and the travel industry is embracing it. Kerouac … Read the whole story
by Tyler Loechner
PR Newswire on Wednesday announced it has agreed with New York Attorney General Eric Schneiderman and will "certify" that recipients of its direct data … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to The 2014 Digital Marketer Benchmark and Trend Report from Experian, data has become a focal point of all marketing efforts. In fact, … Read the whole story
COMMENTARY
by Val Brickates Kennedy
MITX has a new leader. The Massachusetts Innovation & Technology Exchange has named marketing vet Amy Quigley as president of the New England digital … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ on Wednesday posted a commentary piece written by Ben Plomion, VP of marketing at Chango, saying that programmatic media-buying is "finally [proving] the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
It's upfront time, and TV/media executives hope to get the answers to many of their questions. But answering the riddle of how Twitter and … Read the whole story
by Erik Sass
Yes, it's a real thing: drone-borne advertising is coming to one major media market -- Philadelphia -- and could soon be whizzing around other … Read the whole story