RTBlog
MediaMath on Thursday announced it has opened a new office in Tokyo to help support its Asia-Pacific (APAC) client growth. The move continues a recent -- albeit stretched out -- … Read the whole story
Facebook on Wednesday officially unveiled its mobile audience network, the Facebook Audience Network, which brings Facebook's targeting tech to third-party apps. The network will … Read the whole story
- COMMENTARY
Jack Kerouac said, "The road is life!" Now programmatic is the life of digital media enthusiasts, and the travel industry is embracing it. Kerouac … Read the whole story
PR Newswire on Wednesday announced it has agreed with New York Attorney General Eric Schneiderman and will "certify" that recipients of its direct data … Read the whole story
- COMMENTARY
According to The 2014 Digital Marketer Benchmark and Trend Report from Experian, data has become a focal point of all marketing efforts. In fact, … Read the whole story
- COMMENTARY
MITX has a new leader. The Massachusetts Innovation & Technology Exchange has named marketing vet Amy Quigley as president of the New England digital … Read the whole story
- COMMENTARY
ClickZ on Wednesday posted a commentary piece written by Ben Plomion, VP of marketing at Chango, saying that programmatic media-buying is "finally [proving] the … Read the whole story
- COMMENTARY
It's upfront time, and TV/media executives hope to get the answers to many of their questions. But answering the riddle of how Twitter and … Read the whole story
Yes, it's a real thing: drone-borne advertising is coming to one major media market -- Philadelphia -- and could soon be whizzing around other … Read the whole story
