RTBlog
by Tyler Loechner, Staff Writer
According to mobile app marketing platform Fiksu, programmatic is helping app marketers get their word out "without breaking the bank." Fiksu has released its latest "Fiksu Indexes" with data from … Read the whole story
by Tyler Loechner
TubeMogul, the programmatic video ad platform that recently filed for an IPO, has updated its S-1 filing. The updated S-1 includes data from Q1 … Read the whole story
COMMENTARY
by Rick Abell
Whether you're in advertising or publishing, scale is the Holy Grail. In a digital environment, dollars and cents really mean clicks and impressions, or … Read the whole story
by Tyler Loechner
Digital video ad platform Vindico on Thursday released its 2013 Annual Report. The focus of the report was on video ad quality, and Vindico … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Big data is amazing. There are big data projects in cancer research, energy use, traffic patterns, fertility treatments. But so far it seems the … Read the whole story
by Tyler Loechner
Rubicon Project on Thursday announced the addition of three new members to its board of directors. Joining the company's board are Robert Frankenberg, former … Read the whole story
COMMENTARY
by Janet Balis , Op-Ed Contributor
Instead of being threatened by consumer openness to multiple content sources, media brands - both new and old - will need to wholly embrace … Read the whole story
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by Gavin O'Malley
Betting on branded "listicles," themed questionnaires and similarly shareable native ad formats, DigitasLBi is bringing BuzzFeed in-house. Along with developing brand strategies, the BuzzFeed … Read the whole story
by Karl Greenberg
Audi is continuing its push for the new A3 sedan with a social media campaign, #PaidMyDues, where people can post personal stories to platforms … Read the whole story
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by Mark Walsh
LinkedIn reported a first-quarter loss on increased expenses, but had better-than-expected revenue. The social networking site on Thursday said revenue rose 46% to $473.2 … Read the whole story