RTBlog
Programmatic ad buying is slowly being used for more "premium" ad buys, but what does "premium" mean? In fact, what can "programmatic" mean in this case? RTM Daily spoke with … Read the whole story
The amount of pre-roll video ad slots available through supply-side platforms (SSPs) and ad exchanges increased 63% in Q1 2014 compared to Q4 2013. … Read the whole story
The publisher's pitch to media buyers during its NewFront presentation highlighted WSJ's mastery of "real-time marketing solutions," according to Trevor Fellows, head of global … Read the whole story
Just two months after formally launching, MDC Partners' Assembly is restructuring its top media-buying role, naming veteran buyer -- and seller -- Catherine Warburton … Read the whole story
MEC has appointed Shenan Reed to the post of president, digital, North America. Reed is an agency entrepreneur who founded Morpheus Media in 2001, … Read the whole story
Native advertising is the hot new thing nowadays, but remains controversial, as critics argue that it blurs the line between advertising and editorial content. … Read the whole story
- COMMENTARY
We're now looking at a digital media buying landscape that's wholly altered from the world we entered a decade or so ago. Read the whole story
