RTBlog
by Tyler Loechner, Staff Writer
Online video is a staple in consumers' lives -- and advertising has followed suit -- but Todd Krizelman, CEO of MediaRadar, believes the hype of online video advertising has not … Read the whole story
by Tyler Loechner
Ad viewability may be one of the most important issues for digital marketers today, but progress has been slow. Just over half (51.3%) of … Read the whole story
COMMENTARY
by Ben Maitland
While programmatic has quickly become an important term in many marketers' digital arsenals, widespread adoption still faces challenges. For one, the concept still perplexes … Read the whole story
by Tyler Loechner
Online ad exchange PulsePoint on Monday announced the appointment of Julie Preis as SVP of product management. Preis joins PulsePoint from Mocean Mobile, where … Read the whole story
COMMENTARY
by John Fetto, Op-Ed Contributor
With the explosion of smartphones and digital tablets and the steady rise of Internet-connected televisions, gaming consoles, and more, consumers are increasingly watching online … Read the whole story
by Steve McClellan
The WPP shop has struck a deal to integrate the predictive analytics platform into its real-time marketing system The Loop. BlabPredicts claims a 70% … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Dig start-ups? MITX will be hosting one of its "MIXT Up" marketing mentorship events in Quincy on Tuesday, May 6. The events, which MITX … Read the whole story
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by Tyler Loechner
CPXi this week announced the opening of an office in Jakarta, Indonesia. The new office will help the company support growth in the Asia-Pacific … Read the whole story
by Steve McClellan
The alliance is designed to help SMG's national clients create automated, data-driven local marketing campaigns at scale. Read the whole story