RTBlog
Rocket Fuel on Tuesday announced it has partnered with three major online video inventory providers in LiveRail, SpotXchange, and Tremor Video. These integrations give Rocket Fuel and its clients access … Read the whole story
AOL on Tuesday announced that it has entered an agreement to acquire Convertro, a consumer tracking platform with attribution modeling tech. AOL anticipates that … Read the whole story
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Programmatic now delivers more than 33% of financial ads, according to the Journal of Financial Adverting and Marketing. In addition, more than half of … Read the whole story
Blinkx, an online ad platform with a focus on video, on Tuesday announced it has acquired Lyfe Mobile, a mobile demand-side platform (DSP). Blinkx … Read the whole story
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For decades now, ad agencies have enjoyed a lively, respected and successful tenure in Silicon Valley. However, from my vantage point, 2014 may go … Read the whole story
Ad retargeting firm Criteo on Tuesday released its Q1 2014 financial results, and the company has reported strong year-over-year revenue growth. Criteo had $211.6 … Read the whole story
Google has acquired Adometry, which specializes in online advertising attribution, to help advertisers better understand the conversion impact of cross-channel and multiscreen campaigns. The … Read the whole story
