RTBlog
by Tyler Loechner, Staff Writer
Real-time bidding (RTB) is all about "reaching the right consumer, with the right message, at the right time." There are a variety of ways to advertise in "real-time" online, and … Read the whole story
by Gavin O'Malley
Driven primarily by programmatic and network sales, AOL once again beat Wall Street's revenue expectations during the first quarter. The Web veteran said on … Read the whole story
COMMENTARY
by James Green, Op-Ed Contributor
Automation is the name of the game. For the marketing industry, automated technology has been illuminated through the recent rise of programmatic buying and … Read the whole story
by Tyler Loechner
Tremor Video has released its Q1 2014 financial results, and the ad tech company reports that its revenue grew 40.8% year-over-year, up to $34.9 … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
VentureBeat has posted an article written by Frank Bien, CEO of Looker, who says that a fixation on Big Data is a "bad business-intelligence … Read the whole story
by Tyler Loechner
Demandbase, a retargeting platform for B2B marketers, on Thursday rounded out its "B2B Marketing Cloud" offering by launching an analytics dashboard, called Performance Manager. … Read the whole story
by Luke Paul Mandese
The rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Feeling like a hamster in a Habitrail at work? Yearning for a better quality of life? The Boston Business Journal has released its annual … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Understanding attribution is sort of like trying to sit down and watch all three "Matrix" movies at once. At first it sounds great, and … Read the whole story