RTBlog
Real-time bidding (RTB) is all about "reaching the right consumer, with the right message, at the right time." There are a variety of ways to advertise in "real-time" online, and … Read the whole story
Driven primarily by programmatic and network sales, AOL once again beat Wall Street's revenue expectations during the first quarter. The Web veteran said on … Read the whole story
- COMMENTARY
Automation is the name of the game. For the marketing industry, automated technology has been illuminated through the recent rise of programmatic buying and … Read the whole story
Tremor Video has released its Q1 2014 financial results, and the ad tech company reports that its revenue grew 40.8% year-over-year, up to $34.9 … Read the whole story
- COMMENTARY
VentureBeat has posted an article written by Frank Bien, CEO of Looker, who says that a fixation on Big Data is a "bad business-intelligence … Read the whole story
Demandbase, a retargeting platform for B2B marketers, on Thursday rounded out its "B2B Marketing Cloud" offering by launching an analytics dashboard, called Performance Manager. … Read the whole story
The rapid expansion of supply, data and the ability to target audiences directly, as opposed to the programming they watch, is beginning to change … Read the whole story
- COMMENTARY
Feeling like a hamster in a Habitrail at work? Yearning for a better quality of life? The Boston Business Journal has released its annual … Read the whole story
- COMMENTARY
Understanding attribution is sort of like trying to sit down and watch all three "Matrix" movies at once. At first it sounds great, and … Read the whole story
