RTBlog
by Tyler Loechner, Staff Writer
There is a substantial imperfection in retargeting: the consumer must first show interest in what the marketer has to sell, leaving the marketer one step behind from the get-go. Perfect … Read the whole story
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by Tyler Loechner
Programmatic continues to stretch its boundaries. The data-driven approach to ad buying is becoming more feasible, even in the most traditional of channels. Turn, … Read the whole story
by Tyler Loechner
The Players Championship teed off on Thursday, and with it came a new video-based ad campaign for the PGA Tour. The PGA Tour and … Read the whole story
by Tyler Loechner
MediaMath on Thursday announced the launch of an app that marketers can use to buy ads through Twitter Tailored Audiences. The app is available … Read the whole story
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by Tyler Loechner
Demand-side platform (DSP) Turn on Thursday announced the availability of new APIs mean to help marketers speed up targeting and analytics. Three new APIs … Read the whole story
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by Tyler Loechner
[x+1] on Thursday announced it has appointed Jack Serpa as VP of new business initiatives, a new position at the company. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In one of yesterday's two daily e-blasts from The Drum, the self-proclaimed "UK's largest marketing website by unique views," there were back-to-back stories about … Read the whole story
by Steve McClellan
The largest proposed merger in Adland has been cancelled. Publicis Groupe and Omnicom today said they have terminated their estimated $35 billion merger by … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
When a house gets older, it starts to make noises. Those creaks and crackles are not the sounds of ghosts; they are the sounds … Read the whole story