RTBlog
by Joe Mandese
May 8, 2014 -- Some people swear they could feel an almost imperceptible disturbance in the media universe at just about 8:12 p.m. (ET) when Publicis announced an annulment of … Read the whole story
by Tyler Loechner
App advertising and analytics provider Flurry on Monday announced a new SDK to help mobile app publishers serve video ads. The new SDK enables … Read the whole story
COMMENTARY
by Justin Evans
TV can't adapt. Digital will inherit the earth. That was the thinking in 2010. Digital had successfully overcome one giant industry - print - … Read the whole story
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by Tyler Loechner
Mediasmart Mobile, a mobile demand-side platform (DSP), last week expanding to Europe with the opening of a new London office. The UK office will … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
While some "programmatic TV" offerings are popping up, there is still work to be done when it comes to more automation, says the Wall … Read the whole story
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by Val Brickates Kennedy
Zettics announced it has hired Adam Guy as its new vice president of monetization. Zettics said Guy will work with its clients to help … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
It's often difficult to differentiate SEM ad technology. I could write or edit massive reports on the topic (and I have!). But not today. … Read the whole story
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by Richard Whitman, Columnist
Levy and Wren are two alpha dogs from two different cultures and neither one was ever going to rein in their testosterone long enough … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Digital media trade organization MITX and inbound marketing specialist HubSpot are joining forces to create a monster marketing event this fall in Boston. The … Read the whole story
by Laurie Sullivan
Infolinks has introduced an ad unit that gives publishers a new revenue stream. Tests demonstrate it produces higher engagement rates for advertisers without the … Read the whole story