RTBlog
by Tyler Loechner, Staff Writer
The U.S. still accounts for 32% of the global RTB market (based on auction volume), and Brazil was second with just under 5% of the marketshare. The UK, Japan and … Read the whole story
by Tyler Loechner
Programmatic video ad platform Videology on Tuesday announced it has received Media Rating Council (MRC) accreditation for its viewability product. The accreditation helps makes … Read the whole story
COMMENTARY
by Jeff Kaldahl
Programmatic advertising involves a lot of advanced technology and artificial intelligence. To place a display ad in front of the exact right user at … Read the whole story
by Tyler Loechner
Supply-side platform (SSP) Adaptive Media on Monday announced that Sandy Grushow has joined the company as an Advisory Board member. He was recently named … Read the whole story
by Laurie Sullivan
engage:BDR is rolling out in beta a platform that provides cross-device targeting across households with multiple computers and mobile devices. It will also allow … Read the whole story
-
by Tyler Loechner
CPXi, a digital media holding company, on Tuesday announced it has seen substantial growth in the number of impressions served via "bRealTime Select," the … Read the whole story
by Larissa Faw
The Havas Media mobile unit sees the approach as a quick and effective way to solve key client challenges. Participating clients have included Yellow … Read the whole story
by Mark Walsh
The Online Publishers Association has named CBS digital veteran Jason Kint as its new CEO to succeed outgoing president Pam Horan. The OPA said … Read the whole story
COMMENTARY
by Dave Martin
With the digital media industry expected to grow to $50 billion this year, fraud is leeching the digital advertising ecosystem of billions of dollars … Read the whole story