RTBlog
by Tyler Loechner, Staff Writer
The Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assurance Guidelines (QAG) program on Tuesday, but the ad tech industry still has a ways to go before the … Read the whole story
by Laurie Sullivan
Accurately predicting campaign performance across desktops and mobile platforms requires skill, but also technology. Adobe Systems Wednesday announced updates to its Media Optimizer platform … Read the whole story
COMMENTARY
by Bill Lederer
Two hundred milliseconds. Two hundred thousandths of a second. The equivalent of a slow snap of your fingers. Less than the length of a … Read the whole story
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by Wayne Friedman
Timed to coincide with the beginning of the TV upfront market, ABC is starting up a first-of-its-kind programmatic video sales trial. ABC will work … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a global survey of midmarket executives by Dell Software, with Competitive Edge Research Reports, big data projects have made a significant shift … Read the whole story
by Tyler Loechner
The Interactive Advertising Bureau (IAB) on Tuesday announced that 29 digital companies have been certified under the revised IAB Quality Assurance Guidelines program (QAG … Read the whole story
COMMENTARY
by Liz Ross
We no longer need to be an industry of disparate parts, but rather, a synchronized marketplace that can use automation to bring messaging to … Read the whole story
by Tyler Loechner
BrightTag, a cloud-based marketing tech provider, on Wednesday announced the appointment of Warren Billington as managing director, Australia, New Zealand and Southeast Asia. Read the whole story
COMMENTARY
by Joe Laszlo
What's next with mobile? It's a question that all of us are regularly asking ourselves, our colleagues, pundits and maybe even a stray Ouija … Read the whole story
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by Tyler Loechner
Mobile ad targeting firm PlaceIQ on Tuesday announced a partnership with Tapad, a cross-screen marketing tech provider. The partnership allows PlaceIQ to expand from … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
One UK researcher believes that the frenetic activity around wearable media on the part of giants like Google and Apple will help the market … Read the whole story
by Tyler Loechner
Ad tech company Spongecell on Wednesday announced the opening of a new office in Stockholm, Sweden. In addition, the company has appointed Kenny Spangberg … Read the whole story